FLOOER
Naming + Design logo + Brand Identity
Cliente
3D Art Studio
Target
Architecture Studios – Design Studios
Distinctive skills
Finest images composition, soft colors and atmospheric light settings
Input
Feel Images
Naming
I thought to create a new word that summarizes some combined concepts. The objective was to create a name that sounds new and simple to remember, musical in pronunciation and evocative about their distinctive skills; the atmospheric feeling that characterizes their images.
Flooer matches this concept.
floor: as a concrete starting point
flow: like creative thoughts in motion
flower: the idea that takes an aesthetic shape
Design Logo
The logo design is minimal and enclosed in a square, like a picture frame.
The two green dots are your eyes, key elements for visual perception.
Business Cards
Design: square like a picture frame
Detail: cardboard printed in black and white with a green rim
Portfolio box
Concept and design for customized boxes made to contain square portfolio postcards.
