LA BAITA D’ICEVE
Design logo + Brand Identity
Client
Organic Farm
Target
Retail and Wholesales – Restaurants – Shop – Private individuals
Distinctive Skills
All its products are seasonal and made with only local herbs and wild plants from the village of Iceve in Valle d’Aosta (Piedmont, Italy). This brand valorizes the resources of the territory, with minimal environmental impact. It represents the ancient traditions and the importance of nutritional, medicinal and organoleptic quality of food.
Design Logo
Lettering
A soft calligraphic font reminiscent of a hand-written signature. This style identifies the craftsmanship of these products.
Graphic element
A small green detail on the apostrophe resembles both a leaf and a green heart, which represent the spirit of the brand.
Slogan
Wild plants in your hands, summarizes the type of product in a short and musical way.
Packaging
The natural card color and the handwriting titles, underline the artisan and natural soul of the product, without being too classic. In fact, some elements (such as the logo or the vector pattern of drawn leaves) represent a product that draws on ancient traditions but with the consciousness of today.
Bookmark
Designed as a small gadget, it contains all the company’s information and a few interesting details about the products (history, properties, cooking tips).
Website
A space sharing the company’s story, including useful information about the products and how to purchase them.
La Baita d’Iceve