TOSCANINI
Packaging for Expo
Fatto Bene PopUpShop – MoMa Design Store – Soho, NY
Requested features:
1- recyclable with the lowest environmental impact
2- essential
3- versatile in its use
4- easy to carry and to store
5- must represent the brand
How it was done:
1- the packaging was only made with eco-sustainable and recyclable materials (cardboard and string)
2- the triangular shape chosen for the packaging was the most essential cutout for a hanger
3- the string fixing points were suitable for supporting all hanger models
4- the side hole of the packaging acted as a handle for easy carriage, and the triangular shape of the hanger was chosen to optimize the storage space
5- the pattern was simple, inspired by the shape of the two hangers, with a quality seal and some info about the brand: nothing more than the essential.
Info Link
Toscanini